‘Good Mood Mission’ Campaign
We asked people a fun, simple to answer question and let them know that when they did, they’d be helping American families in need.
We made submitting super simple, either onsite and directly from in-market media banners.
Personalized through Facebook, easy to share, and fun, the ‘Good Mood’ Gallery swelled to over 480, 000 unique submissions.
The profanity filters worked overtime to make sure no one was in too good a mood.
Good Mood Mission Man-on-the-Street Videos
For the Grand Finale, we offered up a once-in-a-lifetime opportunity.
480,000 unique user-generated submissions
155,000 new Facebook fans
425,000 coupons distributed
3,000,000 pounds of food donated to Feeding America