I was freelancing at iCrossing and Steven Thompson, ECD, asked for some help on a pitch. Federal-Mogul manufactures auto parts and owns Anco, MOOG, Wagner, and Champion among others, so suffice it to say they’re huge. Since I have some auto experience, he asked if I’d noodle it over and see what happens. I went home that evening, searched around on YouTube, played around in iMovie, and pulled this together. I showed it to him the next morning.

Now I know it’s not perfect, but it’s not bad for a copywriter if I do say so myself. Besides, Steven loved it; they won the chunk of business they pitched and more, and the client liked the line ‘PARTS MATTER’ so well they decided to trademark it – a first for a tagline of mine.